As I’ve previously mentioned I currently own a marketing firm, Jensen Firm, that aids in the content, and social media marketing of small business in my area. While working with clients, and other marketers around school I have found the importance of a subject that is ignored by many beginning marketers: Color Scheme.
Many times, when an owner of a new business is taking on the tasking road of entrepreneurship he/she begins with the simple task of creating a logo. While many times this is externalized to a marketing firm like myself or an independent graphic designer offering mediocre logos for 10 dollars. However, the thought process that is used to determine color scheme is usually preference. In millennial terms this means, what “looks cool.” Unfortunately, this can be a great mistake for a beginning entrepreneur which may lead to a re-design in the future. But, why not create a quality, effective, and beneficial logo or color scheme that works well now.
So, lets begin by talking about the colors. Colors tend to have more influence on our lives than we may think. When we are ready to grab a bite to eat, we look around for our favorite restaurants and what is the most common color we see? RED. It is said that the color red triggers the appetite. So, lets take a look at a few common fast food restaurant logo and color schemes to get an idea of how common RED really is.
Immediately it is apparent that red is in the color scheme of most fast food restaurants. However, this is one of the oldest tricks in the books that many of my mentors and fellow entrepreneurs know about, so lets take a deeper look into color scheme and try and decipher the effects of color on us as a consumer.
The next market I want to target is the banking market. Let’s take a look and see if there is any logo or color correlation between banks.
In the Banking market we tend to see the colors BLUE and GREEN more often than other colors, why is that? Well, when we look at the psychology and influence of colors, blue is the color of trustworthiness. Now i don’t know about you but trustworthiness is a big issue when it comes to banks. Throughout history we have had banks collapse and the great depression, is there a incidence in the trending blue scheme throughout Americas banks… I think not. But, why green? Well, this color is a bit more apparent but the color green is obviously the color of money, and when thinking of banks we are going to be thinking about our money. However, green is a color that symbolizes power and growth, which with most banks financial growth is a primary function.
Last, but not least, I want to take a look at the color wheel in the psychology standpoint. Below is a picture that represents the colors and what psychology effects they will have on your customers.
So, the next time you are working on your advertising campaign, website, logo, or general color scheme remember the importance of color, and the psychology behind it. Who knows, you may benefit a great deal from the simple aspect of changing color.