Content Marketing: The Importance of Color Scheme

As I’ve previously mentioned I currently own a marketing firm, Jensen Firm, that aids in the content, and social media marketing of small business in my area. While working with clients, and other marketers around school I have found the importance of a subject that is ignored by many beginning marketers: Color Scheme.

Many times, when an owner of a new business is taking on the tasking road of entrepreneurship he/she begins with the simple task of creating a logo. While many times this is externalized to a marketing firm like myself or an independent graphic designer offering mediocre logos for 10 dollars. However, the thought process that is used to determine color scheme is usually preference.  In millennial terms this means, what “looks cool.” Unfortunately, this can be a great mistake for a beginning entrepreneur which may lead to a re-design in the future. But, why not create a quality, effective, and beneficial logo or color scheme that works well now.

So, lets begin by talking about the colors. Colors tend to have more influence on our lives than we may think. When we are ready to grab a bite to eat, we look around for our favorite restaurants and what is the most common color we see? RED. It is said that the color red triggers the appetite. So, lets take a look at a few common fast food restaurant logo and color schemes to get an idea of how common RED really is.

Immediately it is apparent that red is in the color scheme of most fast food restaurants. However, this is one of the oldest tricks in the books that many of my mentors and fellow entrepreneurs know about, so lets take a deeper look into color scheme and try and decipher the effects of color on us as a consumer.

The next market I want to target is the banking market. Let’s take a look and see if there is any logo or color correlation between banks.

In the Banking market we tend to see the colors BLUE and GREEN more often than other colors, why is that? Well, when we look at the psychology and influence of colors, blue is the color of trustworthiness. Now i don’t know about  you but trustworthiness is a big issue when it comes to banks. Throughout history we have had banks collapse and the great depression, is there a incidence in the trending blue scheme throughout Americas banks… I think not. But, why green? Well, this color is a bit more apparent but the color green is obviously the color of money, and when thinking of banks we are going to be thinking about our money. However, green is a color that symbolizes power and growth, which with most banks financial growth is a primary function.

Last, but not least, I want to take a look at the color wheel in the psychology standpoint. Below is a picture that represents the colors and what psychology effects they will have on your customers.

So, the next time you are working on your advertising campaign, website, logo, or general color scheme remember the importance of color, and the psychology behind it. Who knows, you may benefit a great deal from the simple aspect of changing color.

Young Entrepreneur

Hello, my name is Bret, I am a 21 year old entrepreneur with experience running two companies. My business path began in the early stages of College. I was first introduced to the Thurgood Marshall Leadership Institute . I never took the progressive steps through the program because I was denied entry. However, this kick started my love for business as a freshman in College. A year passed by and I was still trying to find my passion as a business man. I found a lot of my inspiration from my father. He was a well known leader in the manufacturing industry and passed down a bloodline of knowledge and success stories I can only imagine he wished he had when he was growing up.

After my Freshman year passed, I wanted to get more involved in programs at school. I had found my first job as a banker and was making a steady income staying with my parents during college. I found my business outlet  my sophomore year in DECA. I competed my first year of DECA in 2016 where I placed 3rd place in both Marketing Management and Human Resource Management two of the largest areas of students. While it was great to win and compete at the national competition, there was an unrecognized opportunity that allowed me to kick start my career as a young entrepreneur. I had met one of my future best friends at the event that would later tie me in as the CFO of his company Nanotechnovate.

As our friendship grew so did our business knowledge. That same spring we decided to compete at several pitch competitions with our pathogen detection devise SDS.  With the little knowledge we had pres4enting we took what we had and worked day and night on a pitch. We ended up receiving our first funding at the  Regnier Venture Creation Challenge. Little did we know that this small amount of funding was going to change our path as entrepreneurs forever. After the event we were contacted and invited to participate as E-Scholars.

As E-Scholars we attended sessions at the UMKC Bloch School of Entrepreneurship . During our time here we were able to meet and speak with some of the top business men, venture capitalist, and angel investors in the Kansas City area. As we continue to attend these sessions today we have taken the knowledge from the program to not only expand our product line but to create our newest business, L.T. Jensen , a content marketing firm finding a niche in small local businesses.

Following the  creation of L.T. Jensen my fire for expanding capitol and business knowledge has influenced my decision to invest into a blog. Which is where I am standing now to explain and document my expertise  and journey through the business world as a Growing Entrepreneur.